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Students perfect target for bank's mobile broadband carrot

NatWest obviously know their market. Students are the perfect recipients for the bank's latest incentive; £50 off 3's mobile broadband deal. Aside from being technology hungry, students have a very mobile lifestyle, which mobile broadband caters for beautifully. Rather than hooking up at home in their temporary student accommodation, a mobile broadband contract means they take their mobile broadband wherever they go - the library, the bus, the train, the latest flat they're crashing in. Never was mobile broadband better targeted

Students who take up the mobile broadband NatWest deal can take advantage of 3's other offers too, which includes a free dongle for almost all customers and 50% off line rental too for existing customers who sign up for 18 or 24 months. This makes 3's cheapest mobile broadband package just £5 a month. Squarely in the student price bracket.

Mark Worthington who heads up student and graduate banking at NatWest said their student package had come about through "responding to what students have told us really matters to them." He said it was there to provide "the additional support they may need at this new and exciting time of their lives. Mobile broadband meets student needs.
The mobile broadband offer is available to all students signing up before the end of October.

Download-happy students may need to keep an eye on their mobile broadband usage though. Mobile broadband contracts offer allowances that are targeted at users who don't want to download large video files, or hundreds of music tracks, with network 3 offering 1, 3 or 7GB limits. With a little bit of foresight it's easy to avoid unwanted bills, and Natwest's student offer makes mobile broadband an even more attractive proposition.

09/07/2008
Author: CompareBroadbandUK staff writer

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