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UK housewives top students in broadband surfing stakes

It would seem while the husband’s away, the ladies will play – on broadband internet that is, according to the latest research study from global market information group, TNS.

Figures show housewives spend an average of 47 per cent of their leisure time on broadband. This figure tops the UK student population, which spends 39 per cent of its leisure time online, and the unemployed who spend 32 per cent of their time surfing broadband.

The statistics, taken from a study of 27,000 broadband internet users, across 16 countries, show the broadband-savvy Chinese even slip below UK housewives, with 44 per cent of their leisure time spent on broadband.

The overall country rankings for leisure time spent on broadband stack up like this:

China 44%
South Korea 40%
Japan 38%
Italy 31%
US 30%
Australia 29%
Spain 29%
Canada 28%
UK 28%
France 28%
Germany 23%
Norway 22%
Netherlands 19%
Sweden 18%
Finland 16%
Denmark 15%

Revealingly, the survey also studied the perception of trust in online media, versus traditional print sources such as newspapers. The UK’s faith in print media appears to be significantly tarnished with only 23 per cent counting newspapers as highly trusted. A similar fraction considered the broadband internet Wikipedia site to be dependable. Comparatively, two fifths of respondents (around 40 per cent) sited online broadband news as a reliable source.

Finnish print media came out top of the truth tables, with 69 per cent of respondents believing their traditional press to be a reliable source of news.

25/12/2008
Author: CompareBroadbandUK staff writer

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