broadband news

Britons under the spell of broadband

The stereotypical British “booze” culture could become the British “broadband” culture during the economic downturn, according to a recent study by BT.

The research, which analysed the spending habits of consumers during these tighter economic times, reveals Britons are so attached to their broadband they would prefer to ditch numerous lifestyle pleasures such as alcohol, chocolate - even new clothes - rather than forgo their broadband subscription.

1684 adults took part in the BT poll, and were asked the question: “Which of the following things would you refuse to give up, despite being short of cash?”

The results of Britain’s “Refuse to Lose” list was as follows:

1. Broadband (57%)
2. Fresh fruit and vegetables (43%)
3. Mobile phone (37%)
4. Home phone (27%)
5. Chocolate (25%)
6. TV subscription (22%)
7. Alcohol (17%)
8. New clothes (13%)

As reported on Broadband Genie, TV presenter, Alvin Hall, commented on the lure of broadband: “This attachment to communications is less absurd than it might initially seem. Clearly fresh fruit and vegetables should be top of everyone’s must have list, but staying connected [to broadband] offers a vital lifeline in this 24/7 society we all now live in.

“Broadband offers access to myriad ways of saving money – searching for the cheapest deal, selling unwanted goods on online auctions, downloading discount vouchers, entering competitions and even taking part in surveys like this one in return for cash.”

16/12/2008
Author: CompareBroadbandUK staff writer

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